Adoption of Online Marketing in the Malaysian Hotel Sector from an Organizational Innovativeness Perspective
Online marketing is the latest Internet-based marketing medium and is well received by the hotels industry worldwide. It has beneficial features that make it useful to the industry; therefore, the Malaysian hotel industry can be expected to adopt online marketing. However, as of 2002, this was not h...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2007
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/485/1/1549424.pdf |
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