Rethoric in Radio Advertisements’ Discourse

Rhetoric, that is the art of using beautiful and attractive language to inform, persuade and influence the readers’ or listeners’ minds plays an important role in advertisements. The advertising sector that is rapidly developing today, contributing towards the country’s economic growth relies on rhe...

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书目详细资料
主要作者: Abu Bakar, Siti Saniah
格式: Thesis
语言:English
English
出版: 2008
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在线阅读:http://psasir.upm.edu.my/id/eprint/5648/1/FBMK_2009_12.pdf
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