Effect of consumers' awareness about country of origin on purchasing decision in Klang Valley, Malaysia
Globalization has become vital in today’s competitive market place with firms often outsourcing various parts of their production and operation to different countries in search of the lowest possible cost and expertise. The development of the concept of the country of origin (COO) of a product dates...
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/57039/7/FP%202015%2015RR.pdf |
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