Conceptualisation and development of consumer-based corporate social responsibility scale
Various definitions and scales to measure corporate social responsibility (CSR) have been proposed, and most of them are derived from the firm’s perspective. Given consumer as one of the significance beneficiaries of firms’ CSR, the accuracy of firm-based CSR scales to measure perception of consume...
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/57508/1/FEM%202015%207RR.pdf |
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