Conceptualisation and development of consumer-based corporate social responsibility scale

Conceptualisation and development of consumer-based corporate social responsibility scale

Various definitions and scales to measure corporate social responsibility (CSR) have been proposed, and most of them are derived from the firm’s perspective. Given consumer as one of the significance beneficiaries of firms’ CSR, the accuracy of firm-based CSR scales to measure perception of consume...

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书目详细资料
主要作者:	Quah, Kheng Siong
格式:	Thesis
语言:	English
出版:	2015
主题:	Social responsibility of business Corporate culture Delivery of goods - Management
在线阅读:	http://psasir.upm.edu.my/id/eprint/57508/1/FEM%202015%207RR.pdf
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