Key dimensions of city brand personality of Melaka Historic City, Malaysia
A city can seek to take a particular brand personality through various branding strategies. Nevertheless, people may interpret the communicated messages through the prism of their perceptual experiences and, therefore, might react differently to a brand message as to what it was initially designed f...
Saved in:
Main Author: | |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2015
|
Subjects: | |
Online Access: | http://psasir.upm.edu.my/id/eprint/58100/1/FBMK%202015%2072IR.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|