Key dimensions of city brand personality of Melaka Historic City, Malaysia
A city can seek to take a particular brand personality through various branding strategies. Nevertheless, people may interpret the communicated messages through the prism of their perceptual experiences and, therefore, might react differently to a brand message as to what it was initially designed f...
محفوظ في:
المؤلف الرئيسي: | Ahmad, Muhamad Fazil |
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التنسيق: | أطروحة |
اللغة: | English |
منشور في: |
2015
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الموضوعات: | |
الوصول للمادة أونلاين: | http://psasir.upm.edu.my/id/eprint/58100/1/FBMK%202015%2072IR.pdf |
الوسوم: |
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مواد مشابهة
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