Key dimensions of city brand personality of Melaka Historic City, Malaysia
A city can seek to take a particular brand personality through various branding strategies. Nevertheless, people may interpret the communicated messages through the prism of their perceptual experiences and, therefore, might react differently to a brand message as to what it was initially designed f...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 语言: | English |
| 出版: |
2015
|
| 主题: | |
| 在线阅读: | http://psasir.upm.edu.my/id/eprint/58100/1/FBMK%202015%2072IR.pdf |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|