Consumers’ preferences for perceptual and sensory attributes of chicken meat in Malaysia

Meat plays an important role in a balanced diet as a source of protein intake. Since the demand for chicken meat is high among consumers, many producers try to meet this demand by producing a fast-growing chicken by increasing the efficiency of their production through enhancing genetics, management...

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Bibliographic Details
Main Author: Imran, Siti Nasihah
Format: Thesis
Language:English
Published: 2015
Subjects:
Online Access:http://psasir.upm.edu.my/id/eprint/59063/1/FP%202015%2028IR.pdf
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