Consumers’ preferences for perceptual and sensory attributes of chicken meat in Malaysia
Meat plays an important role in a balanced diet as a source of protein intake. Since the demand for chicken meat is high among consumers, many producers try to meet this demand by producing a fast-growing chicken by increasing the efficiency of their production through enhancing genetics, management...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/59063/1/FP%202015%2028IR.pdf |
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