Moderating effect of money attitude on relationship between psychographic factors and status consumption among working women in the Klang Valley, Malaysia
People crave for status. This status struggle waves for today’s consumer. The obsession with status seeking which displays through consumption of status good has emerged among working women who have experienced increased economic and social influence. While previous studies have presented diff...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/68476/1/fem%202018%203%20ir.pdf |
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