Ultimate customer loyalty's Holy Grail

This research aims to identify the causal factors of ―Ultimate Customer Loyalty‖—The Holy Grail of Customer Loyalty. Implementing these factors should enable a business enterprise (an entity) to increase its market share and achieve long-term customer loyalty, and, hence, profitability. Firstly, thi...

Full description

Saved in:
Bibliographic Details
Main Author: Ow, Mun Waei
Format: Thesis
Language:English
Published: 2017
Subjects:
Online Access:http://psasir.upm.edu.my/id/eprint/68496/1/FEP%202018%208%20-%20IR.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!