Ultimate customer loyalty's Holy Grail

This research aims to identify the causal factors of ―Ultimate Customer Loyalty‖—The Holy Grail of Customer Loyalty. Implementing these factors should enable a business enterprise (an entity) to increase its market share and achieve long-term customer loyalty, and, hence, profitability. Firstly, thi...

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Bibliographic Details
Main Author: Ow, Mun Waei
Format: Thesis
Published: 2017
Online Access:http://psasir.upm.edu.my/id/eprint/68496/1/FEP%202018%208%20-%20IR.pdf
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