Ultimate customer loyalty's Holy Grail

Ultimate customer loyalty's Holy Grail

This research aims to identify the causal factors of ―Ultimate Customer Loyalty‖—The Holy Grail of Customer Loyalty. Implementing these factors should enable a business enterprise (an entity) to increase its market share and achieve long-term customer loyalty, and, hence, profitability. Firstly, thi...

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書目詳細資料
主要作者:	Ow, Mun Waei
格式:	Thesis
語言:	English
出版:	2017
主題:	Customer loyalty - Research Consumer behavior
在線閱讀:	http://psasir.upm.edu.my/id/eprint/68496/1/FEP%202018%208%20-%20IR.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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