Role of store image and cause-related marketing in hypermarket visit intention
As the number of hypermarket outlets in Malaysia increase substantially each year, they become more sophisticated in their marketing strategies and more competitive in their products quality, price and services, resulting in an intense competition to attract patrons. Hence, apart from possessing...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | English |
| منشور في: |
2018
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://psasir.upm.edu.my/id/eprint/68498/1/FEP%202018%2010%20-%20IR.pdf |
| الوسوم: |
إضافة وسم
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