Role of store image and cause-related marketing in hypermarket visit intention
As the number of hypermarket outlets in Malaysia increase substantially each year, they become more sophisticated in their marketing strategies and more competitive in their products quality, price and services, resulting in an intense competition to attract patrons. Hence, apart from possessing...
Saved in:
Main Author: | Hong, Kay Tze |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2018
|
Subjects: | |
Online Access: | http://psasir.upm.edu.my/id/eprint/68498/1/FEP%202018%2010%20-%20IR.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Traditional traders and hypermarket growth in Malaysia /
by: Holst, Hans Peter
Published: (2011) -
Customers' perceptions of service quality in a hypermarket
by: Khan, Nasreen
Published: (2001) -
Impact of hypermarket on grocery shopping choice behaviour in Klang Valley /
by: Liew, Yoke Kwan
Published: (2002) -
A study on store image of FOKUS Store Pantai Dalam / Maliana Basri
by: Basri, Maliana
Published: (1998) -
Retail store image of selected departmental stores /
by: Wong, Keen Ming
Published: (1993)