Role of store image and cause-related marketing in hypermarket visit intention
As the number of hypermarket outlets in Malaysia increase substantially each year, they become more sophisticated in their marketing strategies and more competitive in their products quality, price and services, resulting in an intense competition to attract patrons. Hence, apart from possessing...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | English |
| 出版: |
2018
|
| 主題: | |
| 在線閱讀: | http://psasir.upm.edu.my/id/eprint/68498/1/FEP%202018%2010%20-%20IR.pdf |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|