Consumption values, attitudes towards technology and moderating effects of cultural perspective on mobile phone replacement behaviour among Y generation

Frequent change of mobile phones is believed to bring negative consequences to our well-being. The replacement behaviors are influenced by complex reasoning that lies beyond product depreciation such as consumption values and technology adoption. The main objective of this study was to examine th...

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Bibliographic Details
Main Author: Yong, Hiew Wei
Format: Thesis
Published: 2017
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