Consumption values, attitudes towards technology and moderating effects of cultural perspective on mobile phone replacement behaviour among Y generation
Frequent change of mobile phones is believed to bring negative consequences to our well-being. The replacement behaviors are influenced by complex reasoning that lies beyond product depreciation such as consumption values and technology adoption. The main objective of this study was to examine th...
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| Format: | Thesis |
| Language: | English |
| Published: |
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/68531/1/FEM%202018%202%20-%20IR.pdf |
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