Consumption values, attitudes towards technology and moderating effects of cultural perspective on mobile phone replacement behaviour among Y generation
Frequent change of mobile phones is believed to bring negative consequences to our well-being. The replacement behaviors are influenced by complex reasoning that lies beyond product depreciation such as consumption values and technology adoption. The main objective of this study was to examine th...
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my-upm-ir.685312019-05-14T07:18:53Z Consumption values, attitudes towards technology and moderating effects of cultural perspective on mobile phone replacement behaviour among Y generation 2017-10 Yong, Hiew Wei Frequent change of mobile phones is believed to bring negative consequences to our well-being. The replacement behaviors are influenced by complex reasoning that lies beyond product depreciation such as consumption values and technology adoption. The main objective of this study was to examine the factors associated with the tendency of consumers' compulsive replacement behavior on a mobile phone. The Theory of Consumption Values, Technology Acceptance Model and Theory of Planned Behavior were applied as the basis for the theoretical framework of the study. These theories serve to guide the conceptual framework which includes the study of consumption values (functional values, epistemic values, emotional values and social values) and attitude towards technology and tendency of consumers' compulsive replacement behavior. This study also investigates the moderation effect of cultural perspectives on the relationship between consumption values and attitudes towards technology and tendency of compulsive replacement behavior. The conceptualized model was then developed into replacer typologies. A multi-stage sampling method was used and the sample comprising of 500 consumers were obtained from Mid Valley Megamall, Berjaya Times Square Shopping Centre, Kuala Lumpur Convention Centre and Cheras Leisure Mall. The data obtained in this study was collected via self-administered questionnaire. The data was statistically analyzed using descriptive analysis, structural equation modeling, cluster analysis and chisquare analysis. Results indicated that most of the respondents had low to moderate level of compulsive replacement behavior tendency. Results also suggested that there was a significant relationship between epistemic value, emotional value and social value and attitude towards technology. Meanwhile, findings showed that there were some forms of moderation effects of cultural perspective on the relationship between consumption values, attitude towards technology and tendency of compulsive replacement behavior. In addition, the variables of function value, epistemic value, emotional value and social value were identified as the statistically significant predictors of compulsive replacement behavior tendency. Based on the confirmed hypothesized model, replacer typologies which consisted of apathetic replacers, pragmatic replacers and enthusiastic replacers were constructed. Majority of the respondents fell under pragmatic and apathetic replacer group. The results from chisquare analysis showed that enthusiastic replacers have a greater emphasis on the consumption values, are highly motivated towards new technology, have high incomes and are likely to have the tendency of compulsive in replacement of mobile phones. This study appeared to support the relationship consumption values and consumers’ tendency of compulsive mobile phone replacement behavior. Further studies should explore about other factors that influence tendency of compulsive mobile phone replacement behavior with a diversified range of population or qualitative research method. Cell phones - Social aspects Information society Cell phones 2017-10 Thesis http://psasir.upm.edu.my/id/eprint/68531/ http://psasir.upm.edu.my/id/eprint/68531/1/FEM%202018%202%20-%20IR.pdf text en public doctoral Universiti Putra Malaysia Cell phones - Social aspects Information society Cell phones |
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| language |
English |
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Cell phones - Social aspects Information society Cell phones |
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Cell phones - Social aspects Information society Cell phones Yong, Hiew Wei Consumption values, attitudes towards technology and moderating effects of cultural perspective on mobile phone replacement behaviour among Y generation |
| description |
Frequent change of mobile phones is believed to bring negative consequences to our
well-being. The replacement behaviors are influenced by complex reasoning that lies
beyond product depreciation such as consumption values and technology adoption.
The main objective of this study was to examine the factors associated with the
tendency of consumers' compulsive replacement behavior on a mobile phone. The
Theory of Consumption Values, Technology Acceptance Model and Theory of
Planned Behavior were applied as the basis for the theoretical framework of the
study. These theories serve to guide the conceptual framework which includes the
study of consumption values (functional values, epistemic values, emotional values
and social values) and attitude towards technology and tendency of consumers'
compulsive replacement behavior. This study also investigates the moderation effect
of cultural perspectives on the relationship between consumption values and attitudes
towards technology and tendency of compulsive replacement behavior. The
conceptualized model was then developed into replacer typologies. A multi-stage
sampling method was used and the sample comprising of 500 consumers were
obtained from Mid Valley Megamall, Berjaya Times Square Shopping Centre, Kuala
Lumpur Convention Centre and Cheras Leisure Mall. The data obtained in this study
was collected via self-administered questionnaire. The data was statistically analyzed
using descriptive analysis, structural equation modeling, cluster analysis and chisquare
analysis. Results indicated that most of the respondents had low to moderate
level of compulsive replacement behavior tendency. Results also suggested that there
was a significant relationship between epistemic value, emotional value and social
value and attitude towards technology. Meanwhile, findings showed that there were
some forms of moderation effects of cultural perspective on the relationship between
consumption values, attitude towards technology and tendency of compulsive
replacement behavior. In addition, the variables of function value, epistemic value, emotional value and social value were identified as the statistically significant
predictors of compulsive replacement behavior tendency. Based on the confirmed
hypothesized model, replacer typologies which consisted of apathetic replacers,
pragmatic replacers and enthusiastic replacers were constructed. Majority of the
respondents fell under pragmatic and apathetic replacer group. The results from chisquare
analysis showed that enthusiastic replacers have a greater emphasis on the
consumption values, are highly motivated towards new technology, have high
incomes and are likely to have the tendency of compulsive in replacement of mobile
phones. This study appeared to support the relationship consumption values and
consumers’ tendency of compulsive mobile phone replacement behavior. Further
studies should explore about other factors that influence tendency of compulsive
mobile phone replacement behavior with a diversified range of population or
qualitative research method. |
| format |
Thesis |
| qualification_level |
Doctorate |
| author |
Yong, Hiew Wei |
| author_facet |
Yong, Hiew Wei |
| author_sort |
Yong, Hiew Wei |
| title |
Consumption values, attitudes towards technology and moderating effects of cultural perspective on mobile phone replacement behaviour among Y generation |
| title_short |
Consumption values, attitudes towards technology and moderating effects of cultural perspective on mobile phone replacement behaviour among Y generation |
| title_full |
Consumption values, attitudes towards technology and moderating effects of cultural perspective on mobile phone replacement behaviour among Y generation |
| title_fullStr |
Consumption values, attitudes towards technology and moderating effects of cultural perspective on mobile phone replacement behaviour among Y generation |
| title_full_unstemmed |
Consumption values, attitudes towards technology and moderating effects of cultural perspective on mobile phone replacement behaviour among Y generation |
| title_sort |
consumption values, attitudes towards technology and moderating effects of cultural perspective on mobile phone replacement behaviour among y generation |
| granting_institution |
Universiti Putra Malaysia |
| publishDate |
2017 |
| url |
http://psasir.upm.edu.my/id/eprint/68531/1/FEM%202018%202%20-%20IR.pdf |
| _version_ |
1747812592943890432 |