The Determination of an Affective, Cognitive and Conative Measure of Consumer Ethnocentrism

As a measure of consumer ethnocentrism, CETSCALE has aroused great interest in the field of consumer behaviour. However, despite CETSCALE's popularity, there is sufficient theoretical evidence to support investigating its content validity. Various authorities have questioned the purity of th...

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Bibliographic Details
Main Author: Teoh, Kenny Guan Cheng
Format: Thesis
Published: 2007
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