The Determination of an Affective, Cognitive and Conative Measure of Consumer Ethnocentrism

As a measure of consumer ethnocentrism, CETSCALE has aroused great interest in the field of consumer behaviour. However, despite CETSCALE's popularity, there is sufficient theoretical evidence to support investigating its content validity. Various authorities have questioned the purity of th...

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Main Author:	Teoh, Kenny Guan Cheng
Format:	Thesis
Language:	English English
Published:	2007
Subjects:	Ethnocentrism Consumer behavior
Online Access:	http://psasir.upm.edu.my/id/eprint/6881/1/GSM_2006_9.pdf
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id	my-upm-ir.6881
record_format	uketd_dc
spelling	my-upm-ir.68812023-11-14T07:07:53Z The Determination of an Affective, Cognitive and Conative Measure of Consumer Ethnocentrism 2007-06 Teoh, Kenny Guan Cheng As a measure of consumer ethnocentrism, CETSCALE has aroused great interest in the field of consumer behaviour. However, despite CETSCALE's popularity, there is sufficient theoretical evidence to support investigating its content validity. Various authorities have questioned the purity of the scale, i.e., its lack of domain specificity; In particular, the items that comprise CETSCALE seem to be indicative of other phenomena such as patriotism, protectionism, and even xenophobia! Consequently, this study addresses CETSCALE's lack of domain specificity by proposing a theoretically sound psychometric scale that is 1) true to Sumner's (1906) definition of consumer ethnocentrism, 2) embraces Rosenberg and Hovlands' (1960) 3- Component View of Attitude model, and 3) faithful to Churchill's (1979) Paradigm for Developing Better Measures of Marketing Constructs. Volumes one, two and three of Marketing Scales Handbook (American Marketing Association)-comprising 1,647 psychometric scales-were used as the oracle, from which was derived an initial pool of 249 items. Based on a sample of 803 respondents, these items were subjected to factor analysis (exploratory and confirmatory), finally giving rise to the 14-item scale TRUCET scale. TRUCET scale has good psychometric properties, consistently demonstrating construct validity in various tests of discriminance and convergence. Its predictability has also been demonstrated in a nomological framework with related constructs. And it meets the requirements of face validity. The results indicate TRUCET scale to be domain specific. It presents researchers with an alternative measure of consumer ethnocentrism which is untainted with foreign artefacts. Ethnocentrism Consumer behavior 2007-06 Thesis http://psasir.upm.edu.my/id/eprint/6881/ http://psasir.upm.edu.my/id/eprint/6881/1/GSM_2006_9.pdf text en public doctoral Universiti Putra Malaysia Ethnocentrism Consumer behavior Graduate School of Management Md. Sidin, Samsinar English
institution	Universiti Putra Malaysia
collection	PSAS Institutional Repository
language	English English
advisor	Md. Sidin, Samsinar
topic	Ethnocentrism Consumer behavior
spellingShingle	Ethnocentrism Consumer behavior Teoh, Kenny Guan Cheng The Determination of an Affective, Cognitive and Conative Measure of Consumer Ethnocentrism
description	As a measure of consumer ethnocentrism, CETSCALE has aroused great interest in the field of consumer behaviour. However, despite CETSCALE's popularity, there is sufficient theoretical evidence to support investigating its content validity. Various authorities have questioned the purity of the scale, i.e., its lack of domain specificity; In particular, the items that comprise CETSCALE seem to be indicative of other phenomena such as patriotism, protectionism, and even xenophobia! Consequently, this study addresses CETSCALE's lack of domain specificity by proposing a theoretically sound psychometric scale that is 1) true to Sumner's (1906) definition of consumer ethnocentrism, 2) embraces Rosenberg and Hovlands' (1960) 3- Component View of Attitude model, and 3) faithful to Churchill's (1979) Paradigm for Developing Better Measures of Marketing Constructs. Volumes one, two and three of Marketing Scales Handbook (American Marketing Association)-comprising 1,647 psychometric scales-were used as the oracle, from which was derived an initial pool of 249 items. Based on a sample of 803 respondents, these items were subjected to factor analysis (exploratory and confirmatory), finally giving rise to the 14-item scale TRUCET scale. TRUCET scale has good psychometric properties, consistently demonstrating construct validity in various tests of discriminance and convergence. Its predictability has also been demonstrated in a nomological framework with related constructs. And it meets the requirements of face validity. The results indicate TRUCET scale to be domain specific. It presents researchers with an alternative measure of consumer ethnocentrism which is untainted with foreign artefacts.
format	Thesis
qualification_level	Doctorate
author	Teoh, Kenny Guan Cheng
author_facet	Teoh, Kenny Guan Cheng
author_sort	Teoh, Kenny Guan Cheng
title	The Determination of an Affective, Cognitive and Conative Measure of Consumer Ethnocentrism
title_short	The Determination of an Affective, Cognitive and Conative Measure of Consumer Ethnocentrism
title_full	The Determination of an Affective, Cognitive and Conative Measure of Consumer Ethnocentrism
title_fullStr	The Determination of an Affective, Cognitive and Conative Measure of Consumer Ethnocentrism
title_full_unstemmed	The Determination of an Affective, Cognitive and Conative Measure of Consumer Ethnocentrism
title_sort	determination of an affective, cognitive and conative measure of consumer ethnocentrism
granting_institution	Universiti Putra Malaysia
granting_department	Graduate School of Management
publishDate	2007
url	http://psasir.upm.edu.my/id/eprint/6881/1/GSM_2006_9.pdf
_version_	1794018690059993088

The Determination of an Affective, Cognitive and Conative Measure of Consumer Ethnocentrism

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