The Determination of an Affective, Cognitive and Conative Measure of Consumer Ethnocentrism

The Determination of an Affective, Cognitive and Conative Measure of Consumer Ethnocentrism

As a measure of consumer ethnocentrism, CETSCALE has aroused great interest in the field of consumer behaviour. However, despite CETSCALE's popularity, there is sufficient theoretical evidence to support investigating its content validity. Various authorities have questioned the purity of th...

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书目详细资料
主要作者:	Teoh, Kenny Guan Cheng
格式:	Thesis
语言:	English English
出版:	2007
主题:	Ethnocentrism Consumer behavior
在线阅读:	http://psasir.upm.edu.my/id/eprint/6881/1/GSM_2006_9.pdf
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