Effects of perceived authenticity on value, customer satisfaction and behavioural intention towards Nyonya restaurants in Melaka, Malaysia
Nyonya cuisine has been garnering more national attention due to its unique taste. The popularity of the cuisine spurred the growth of Nyonya restaurants in Melaka, a state declared as a UNESCO World Heritage. This study intended to identify how perceived authenticity of food, atmospherics, an...
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| Format: | Thesis |
| Language: | English |
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2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/68863/1/FSTM%202018%208%20IR.pdf |
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