Effects of exporter and intermediary cultural similarity on relationship between quality and export performance of SMEs
This study aims to examine the factors that influence the relationship between Malaysian exporting small and medium-sized enterprises (SMEs) and exporter intermediaries (EIs) which could potentially impact exporters’ performance. Building a relationship alone is not sufficient to achieve high export...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/68903/1/GSM%202018%2019%20-%20IR.pdf |
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