Determinants of intention to adopt social customer relationship management services and their effects on marketing performance among Malaysian start-up companies

Social networking technologies and social media have changed almost all aspects of our lives and created a lot of business opportunities. The rise of social media affected Customer Relationship Management (CRM) by developing a new concept called “social CRM” (SCRM). SCRM merges traditional CRM and W...

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Bibliographic Details
Main Author: Hasani, Tahereh
Format: Thesis
Published: 2016
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