Relationship between food neophoia and motivation towards consuming local food among foreign tourists in Melaka, Malaysia
Malaysian tourism industry is growing steadily over the years as evident by theincreasing number of tourist arrivals and receipts. Among the services and products involve in tourism are food and beverage, which has substantial role not only as a basic need for the tourists‘ physiology but also to en...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/70125/1/FH%202016%2022%20IR.pdf |
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