Consumers' preferences for imported rice attributes in Klang Valley, Malaysia

Rice is the most important source of calorie intake for the majority of Malaysians. Rice production has increased over the years, however, about 30-40% of domestic rice demand is imported annually not only to suffice shortfall in supply but to meet the need of consumers for certain varieties not pro...

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Bibliographic Details
Main Author: Ibrahim Abubakar, Yah-Ya
Format: Thesis
Published: 2016
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