Re-intermediation of Malaysian traditional travel agencies using ICT and non-ICT strategies
The rapid technological innovation, large advertisement investments opportunities and the ability to consolidate the fragmented tourism products and services have enabled online travel agencies (OTAs) to be the leading global intermediaries replacing the role of SME traditional travel agencies...
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| Format: | Thesis |
| Language: | English |
| Published: |
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/75805/1/FEP%202018%2035%20IR.pdf |
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