Visitors' segmentation at Penang National Park using place attachment approach
Market segmentation is an important tool in planning effective marketing strategies and a viable tool in the planning process for minimizing the impact of visitors‘ depreciative behavior, development of effective public relations, educational programs and visitor risk management. While studies ofvis...
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/75882/1/FH%202017%2026%20IR.pdf |
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