Visitors' segmentation at Penang National Park using place attachment approach

Visitors' segmentation at Penang National Park using place attachment approach

Market segmentation is an important tool in planning effective marketing strategies and a viable tool in the planning process for minimizing the impact of visitors‘ depreciative behavior, development of effective public relations, educational programs and visitor risk management. While studies ofvis...

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书目详细资料
主要作者:	Ibrahim, Nabila Aiza
格式:	Thesis
语言:	English
出版:	2016
主题:	Market segmentation Ecotourism National parks and reserves - Penang
在线阅读:	http://psasir.upm.edu.my/id/eprint/75882/1/FH%202017%2026%20IR.pdf
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