Influence of user-generated content on destination loyalty among domestic millennials in Pulau Pangkor, Malaysia

Influence of user-generated content on destination loyalty among domestic millennials in Pulau Pangkor, Malaysia

The travel and tourism industries are getting stronger and lucrative among tourism organisations and entrepreneurs. Domestic millennials travellers using the usergenerated contents (UGC) via the social media platforms are predominant. The present study is undertaken to examine the effects of d...

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书目详细资料
主要作者:	Jamaludin, Mazlina
格式:	Thesis
语言:	English
出版:	2018
主题:	Tourism User-generated content Hospitality industry
在线阅读:	http://psasir.upm.edu.my/id/eprint/76296/1/FH%202018%2021%20IR.pdf
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