Influence of price and product information on purchase intention for home personal computers (PCs) in Malaysia
Price and product information are empirically examined to see their influence on purchase intention. These are done together with three intervening variables namely perceived price, perceived quality and perceived value. The aim of this study is to find out how customers use product attribute and pr...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
1999
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/77871/1/t%20GSM%201999%208%20%281900118354%29.pdf |
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