Influence of price and product information on purchase intention for home personal computers (PCs) in Malaysia
Price and product information are empirically examined to see their influence on purchase intention. These are done together with three intervening variables namely perceived price, perceived quality and perceived value. The aim of this study is to find out how customers use product attribute and pr...
Saved in:
Main Author: | Low, Kay Wui |
---|---|
Format: | Thesis |
Language: | English English |
Published: |
1999
|
Subjects: | |
Online Access: | http://psasir.upm.edu.my/id/eprint/77871/1/t%20GSM%201999%208%20%281900118354%29.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
A study on consumer purchase intention for green personal care and cosmetic products in Malaysia /
by: Yim, Siew Mei
Published: (2012) -
Factors affecting private label brand purchases /
by: Helen Dharmaraj
Published: (2007) -
Purchase of merchant banking services by listed companies /
by: Yew, Wan Kup
Published: (1993) -
Target status and method of payment : a perfomance analysis of acquisitions in Malaysia /
by: Lee, Siew Peng
Published: (2010) -
Distributed Purchasing Asset Management
by: Jusoh, Norsiah
Published: (2003)