The dimensionality of consumer decision making styles : comparison between U.S. and Malaysian young consumers

A consumer decision-making style is defined as a mental orientation characterizing a consumer's approach to making consumer choices. All consumers are thought to approach the market with eight mental characteristics of consumer decision-making style: (1) Perfectionism or high-quality consciousn...

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Bibliographic Details
Main Author: Ang, Wooi Kok
Format: Thesis
Published: 2000
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