The dimensionality of consumer decision making styles : comparison between U.S. and Malaysian young consumers
A consumer decision-making style is defined as a mental orientation characterizing a consumer's approach to making consumer choices. All consumers are thought to approach the market with eight mental characteristics of consumer decision-making style: (1) Perfectionism or high-quality consciousn...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | English English |
| 出版: |
2000
|
| 主題: | |
| 在線閱讀: | http://psasir.upm.edu.my/id/eprint/77874/1/t%20GSM%202000%203%20%281900118341%29.pdf |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|