Brand loyalty on sport shoes purchase : a Malaysian perspective
Many researchers focus on the issue of branding even though it is not one of the important 4 Ps we learn in marketing. The study was conducted with the main objective of examining the effect of the elements of cognitive and subjective norm and their impact on brand loyalty on sport shoes. The second...
Saved in:
主要作者: | Chong, Justin |
---|---|
格式: | Thesis |
語言: | English English |
出版: |
2000
|
主題: | |
在線閱讀: | http://psasir.upm.edu.my/id/eprint/77875/1/T%20GSM%202000%205%20%281900118343%29%20UPM%20IR.pdf |
標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
相似書籍
- The effects of technology anxiety and brand trust on the relationship between brand management's elements and brand loyalty: Malaysian car consumer's perspective
-
Developing a framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah
由: Abdullah, Johari
出版: (2023) -
Antecedents of brand loyalty in the commercial airline industry : a case study in the Malaysian context /
由: Mustapha, Hadj Smail
出版: (2013) -
Consumers acceptance and brand awareness toward Bumi Hijau products / Izuati Ahmad@Taufik Abdul, Malek Mohamed and Mohd Sharom Talib
由: Ahmad@ Taufik, Izuati, et al.
出版: (2008) -
Role of brand personality and consumer brand identification on hypermarket brand evaluation and loyalty development among Malaysian customers
由: Nikhashemi, Seyed Rajab
出版: (2015)