Dunhill Malaysia Cup : does sports sponsorship have a direct effect on corporate image

Malaysian football with its glorious history has always been the centre of all sports in Malaysia. Being the No. 1 sport in Malaysia, it comes under close scrutiny from sports critics and the watch full eyes of the media, more so when football receives good support from all quarters including fans,...

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Bibliographic Details
Main Author: Amiruddin, Zain Azmy
Format: Thesis
Published: 2000
Online Access:http://psasir.upm.edu.my/id/eprint/77885/1/T%20GSM%202000%208%20%281900118375%29%20UPM%20IR.pdf
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