Dunhill Malaysia Cup : does sports sponsorship have a direct effect on corporate image
Malaysian football with its glorious history has always been the centre of all sports in Malaysia. Being the No. 1 sport in Malaysia, it comes under close scrutiny from sports critics and the watch full eyes of the media, more so when football receives good support from all quarters including fans,...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2000
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/77885/1/T%20GSM%202000%208%20%281900118375%29%20UPM%20IR.pdf |
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