Customer relationship management Celcom (Malaysia) Sdn Bhd

Celcom (M) Sdn Bhd is a leading provider of telecommunication services. This case looks at Celcom's business issues in terms of customer satisfaction amidst a volatile industry, increasing competition and evolving market share. Celcom is faces with a lot of business challenges in view of erodin...

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Bibliographic Details
Main Author: Abdul Aziz, Sharizan
Format: Thesis
Published: 2002
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