Customer relationship management Celcom (Malaysia) Sdn Bhd

Celcom (M) Sdn Bhd is a leading provider of telecommunication services. This case looks at Celcom's business issues in terms of customer satisfaction amidst a volatile industry, increasing competition and evolving market share. Celcom is faces with a lot of business challenges in view of erodin...

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主要作者: Abdul Aziz, Sharizan
格式: Thesis
語言:English
English
出版: 2002
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在線閱讀:http://psasir.upm.edu.my/id/eprint/77924/1/t%20GSM%202002%208%20%281900118332%29.pdf
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id my-upm-ir.77924
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spelling my-upm-ir.779242022-01-21T03:29:15Z Customer relationship management Celcom (Malaysia) Sdn Bhd 2002-05 Abdul Aziz, Sharizan Celcom (M) Sdn Bhd is a leading provider of telecommunication services. This case looks at Celcom's business issues in terms of customer satisfaction amidst a volatile industry, increasing competition and evolving market share. Celcom is faces with a lot of business challenges in view of eroding market brought about by stiff competition and reduction in service level delivery. Analysis will be made both on the organization as well as on Celcom's current customer base and its various Customer Relationship Management initiatives and loyalty programs to examine its effectiveness in sustaining growth revenue. The course of action recommended is to stay focus in areas of core competencies and in the process recapture the market leadership position. Being a customer focused organization it is also recommended that customer relationship management initiatives be further strengthened and emphasized. Customer relations - Management 2002-05 Thesis http://psasir.upm.edu.my/id/eprint/77924/ http://psasir.upm.edu.my/id/eprint/77924/1/t%20GSM%202002%208%20%281900118332%29.pdf text en public masters Universiti Putra Malaysia Customer relations - Management Abdullah, Iskandar English
institution Universiti Putra Malaysia
collection PSAS Institutional Repository
language English
English
advisor Abdullah, Iskandar
topic Customer relations - Management


spellingShingle Customer relations - Management


Abdul Aziz, Sharizan
Customer relationship management Celcom (Malaysia) Sdn Bhd
description Celcom (M) Sdn Bhd is a leading provider of telecommunication services. This case looks at Celcom's business issues in terms of customer satisfaction amidst a volatile industry, increasing competition and evolving market share. Celcom is faces with a lot of business challenges in view of eroding market brought about by stiff competition and reduction in service level delivery. Analysis will be made both on the organization as well as on Celcom's current customer base and its various Customer Relationship Management initiatives and loyalty programs to examine its effectiveness in sustaining growth revenue. The course of action recommended is to stay focus in areas of core competencies and in the process recapture the market leadership position. Being a customer focused organization it is also recommended that customer relationship management initiatives be further strengthened and emphasized.
format Thesis
qualification_level Master's degree
author Abdul Aziz, Sharizan
author_facet Abdul Aziz, Sharizan
author_sort Abdul Aziz, Sharizan
title Customer relationship management Celcom (Malaysia) Sdn Bhd
title_short Customer relationship management Celcom (Malaysia) Sdn Bhd
title_full Customer relationship management Celcom (Malaysia) Sdn Bhd
title_fullStr Customer relationship management Celcom (Malaysia) Sdn Bhd
title_full_unstemmed Customer relationship management Celcom (Malaysia) Sdn Bhd
title_sort customer relationship management celcom (malaysia) sdn bhd
granting_institution Universiti Putra Malaysia
publishDate 2002
url http://psasir.upm.edu.my/id/eprint/77924/1/t%20GSM%202002%208%20%281900118332%29.pdf
_version_ 1747813272916066304