Strategic design management capability framework for small and medium Bumiputera furniture manufacturers through evaluation of industry indicators
The importance of design management capability is to enhance the design performance of Bumiputera furniture SME sector which has gradually diversified with the expansion of the meaning and influences of design. Design is now regarded as a critical strategic tool to increase a commercial competitiven...
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/78404/1/FRSB%202019%206%20ir.pdf |
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