A Case Study on Camberwell Sdn. Bhd

The purpose of this case study is to determine the marketing competitiveness of Camberwell Sendirian Berhad that will give the company a competitive edge. The marketing competitiveness was analyzed using the SWOT analysis, marketing analysis, financial analysis and SPACE MODEL. SWOT analysis was...

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Bibliographic Details
Main Author:	Soh, Francis Han Leng
Format:	Thesis
Language:	English English
Published:	1999
Subjects:	Camberwell Sdn Bhd - Case studies Marketing - Case studies - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/7912/1/GSM_1999_21_A.pdf
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id	my-upm-ir.7912
record_format	uketd_dc
spelling	my-upm-ir.79122023-11-27T06:28:05Z A Case Study on Camberwell Sdn. Bhd 1999 Soh, Francis Han Leng The purpose of this case study is to determine the marketing competitiveness of Camberwell Sendirian Berhad that will give the company a competitive edge. The marketing competitiveness was analyzed using the SWOT analysis, marketing analysis, financial analysis and SPACE MODEL. SWOT analysis was used to determine the overall strengths, weaknesses, opportunities and threats of the company. Marketing analysis was used to determine competitive aspects with respect to product, price, distribution and promotion strategies of the company. Financial analysis was used to ascertain the company situation in terms of debts and profits. SPACE MODEL is to determine the marketing strategy that is going to deploy by the company. Camberwell Sdn. Bhd. - Case studies Marketing - Case studies - Malaysia 1999 Thesis http://psasir.upm.edu.my/id/eprint/7912/ http://psasir.upm.edu.my/id/eprint/7912/1/GSM_1999_21_A.pdf application/pdf en public masters Universiti Putra Malaysia Camberwell Sdn. Bhd. - Case studies Marketing - Case studies - Malaysia Graduate School of Management English
institution	Universiti Putra Malaysia
collection	PSAS Institutional Repository
language	English English
topic	Camberwell Sdn Bhd - Case studies Marketing - Case studies - Malaysia
spellingShingle	Camberwell Sdn Bhd - Case studies Marketing - Case studies - Malaysia Soh, Francis Han Leng A Case Study on Camberwell Sdn. Bhd
description	The purpose of this case study is to determine the marketing competitiveness of Camberwell Sendirian Berhad that will give the company a competitive edge. The marketing competitiveness was analyzed using the SWOT analysis, marketing analysis, financial analysis and SPACE MODEL. SWOT analysis was used to determine the overall strengths, weaknesses, opportunities and threats of the company. Marketing analysis was used to determine competitive aspects with respect to product, price, distribution and promotion strategies of the company. Financial analysis was used to ascertain the company situation in terms of debts and profits. SPACE MODEL is to determine the marketing strategy that is going to deploy by the company.
format	Thesis
qualification_level	Master's degree
author	Soh, Francis Han Leng
author_facet	Soh, Francis Han Leng
author_sort	Soh, Francis Han Leng
title	A Case Study on Camberwell Sdn. Bhd
title_short	A Case Study on Camberwell Sdn. Bhd
title_full	A Case Study on Camberwell Sdn. Bhd
title_fullStr	A Case Study on Camberwell Sdn. Bhd
title_full_unstemmed	A Case Study on Camberwell Sdn. Bhd
title_sort	case study on camberwell sdn. bhd
granting_institution	Universiti Putra Malaysia
granting_department	Graduate School of Management
publishDate	1999
url	http://psasir.upm.edu.my/id/eprint/7912/1/GSM_1999_21_A.pdf
_version_	1794018697389539328

A Case Study on Camberwell Sdn. Bhd

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