A Case Study on Camberwell Sdn. Bhd

The purpose of this case study is to determine the marketing competitiveness of Camberwell Sendirian Berhad that will give the company a competitive edge. The marketing competitiveness was analyzed using the SWOT analysis, marketing analysis, financial analysis and SPACE MODEL. SWOT analysis was...

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Bibliographic Details
Main Author: Soh, Francis Han Leng
Format: Thesis
Published: 1999
Online Access:http://psasir.upm.edu.my/id/eprint/7912/1/GSM_1999_21_A.pdf
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