A Case Study on Camberwell Sdn. Bhd
The purpose of this case study is to determine the marketing competitiveness of Camberwell Sendirian Berhad that will give the company a competitive edge. The marketing competitiveness was analyzed using the SWOT analysis, marketing analysis, financial analysis and SPACE MODEL. SWOT analysis was...
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| 格式: | Thesis |
| 语言: | English English |
| 出版: |
1999
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| 主题: | |
| 在线阅读: | http://psasir.upm.edu.my/id/eprint/7912/1/GSM_1999_21_A.pdf |
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