A Case Study on Camberwell Sdn. Bhd
The purpose of this case study is to determine the marketing competitiveness of Camberwell Sendirian Berhad that will give the company a competitive edge. The marketing competitiveness was analyzed using the SWOT analysis, marketing analysis, financial analysis and SPACE MODEL. SWOT analysis was...
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| 格式: | Thesis |
| 語言: | English English |
| 出版: |
1999
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| 在線閱讀: | http://psasir.upm.edu.my/id/eprint/7912/1/GSM_1999_21_A.pdf |
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my-upm-ir.79122023-11-27T06:28:05Z A Case Study on Camberwell Sdn. Bhd 1999 Soh, Francis Han Leng The purpose of this case study is to determine the marketing competitiveness of Camberwell Sendirian Berhad that will give the company a competitive edge. The marketing competitiveness was analyzed using the SWOT analysis, marketing analysis, financial analysis and SPACE MODEL. SWOT analysis was used to determine the overall strengths, weaknesses, opportunities and threats of the company. Marketing analysis was used to determine competitive aspects with respect to product, price, distribution and promotion strategies of the company. Financial analysis was used to ascertain the company situation in terms of debts and profits. SPACE MODEL is to determine the marketing strategy that is going to deploy by the company. Camberwell Sdn. Bhd. - Case studies Marketing - Case studies - Malaysia 1999 Thesis http://psasir.upm.edu.my/id/eprint/7912/ http://psasir.upm.edu.my/id/eprint/7912/1/GSM_1999_21_A.pdf application/pdf en public masters Universiti Putra Malaysia Camberwell Sdn. Bhd. - Case studies Marketing - Case studies - Malaysia Graduate School of Management English |
| institution |
Universiti Putra Malaysia |
| collection |
PSAS Institutional Repository |
| language |
English English |
| topic |
Camberwell Sdn Bhd - Case studies Marketing - Case studies - Malaysia |
| spellingShingle |
Camberwell Sdn Bhd - Case studies Marketing - Case studies - Malaysia Soh, Francis Han Leng A Case Study on Camberwell Sdn. Bhd |
| description |
The purpose of this case study is to determine the marketing competitiveness of
Camberwell Sendirian Berhad that will give the company a competitive edge.
The marketing competitiveness was analyzed using the SWOT analysis,
marketing analysis, financial analysis and SPACE MODEL. SWOT analysis was
used to determine the overall strengths, weaknesses, opportunities and threats
of the company. Marketing analysis was used to determine competitive aspects
with respect to product, price, distribution and promotion strategies of the
company. Financial analysis was used to ascertain the company situation in
terms of debts and profits. SPACE MODEL is to determine the marketing
strategy that is going to deploy by the company. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Soh, Francis Han Leng |
| author_facet |
Soh, Francis Han Leng |
| author_sort |
Soh, Francis Han Leng |
| title |
A Case Study on Camberwell Sdn. Bhd |
| title_short |
A Case Study on Camberwell Sdn. Bhd |
| title_full |
A Case Study on Camberwell Sdn. Bhd |
| title_fullStr |
A Case Study on Camberwell Sdn. Bhd |
| title_full_unstemmed |
A Case Study on Camberwell Sdn. Bhd |
| title_sort |
case study on camberwell sdn. bhd |
| granting_institution |
Universiti Putra Malaysia |
| granting_department |
Graduate School of Management |
| publishDate |
1999 |
| url |
http://psasir.upm.edu.my/id/eprint/7912/1/GSM_1999_21_A.pdf |
| _version_ |
1794018697389539328 |