Corporate image and corporate identity strategy in Malaysia
The main aim of this study is to study the Corporate Image and Corporate Identity Strategy in Malaysia. A survey was conducted amongst personal investors, corporate executives, directors, senior managers, bankers and institutional professionals from various companies. The data was collected by perso...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
1997
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/82915/1/t%20FEP%201997%201%20%281900118369%29.pdf |
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