Corporate image and corporate identity strategy in Malaysia

The main aim of this study is to study the Corporate Image and Corporate Identity Strategy in Malaysia. A survey was conducted amongst personal investors, corporate executives, directors, senior managers, bankers and institutional professionals from various companies. The data was collected by perso...

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Main Author:	Teo, Meng Meng
Format:	Thesis
Language:	English English
Published:	1997
Subjects:	Corporate culture Corporate image
Online Access:	http://psasir.upm.edu.my/id/eprint/82915/1/t%20FEP%201997%201%20%281900118369%29.pdf
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id	my-upm-ir.82915
record_format	uketd_dc
spelling	my-upm-ir.829152020-08-19T03:35:30Z Corporate image and corporate identity strategy in Malaysia 1997 Teo, Meng Meng The main aim of this study is to study the Corporate Image and Corporate Identity Strategy in Malaysia. A survey was conducted amongst personal investors, corporate executives, directors, senior managers, bankers and institutional professionals from various companies. The data was collected by personal interviews with thirty respondents. The findings indicated that corporate image and corporate identity both are vital for success of a company. The test results also shown that visual identity was directly influenced by public perception, it was a dependent variable to the visual identity. Furthermore, the visual identity was indirectly influenced by the media, which means that the media was an independent variable. Lastly, the findings shown that the effectiveness of a Corporate Image and Corporate Identity can help to increase awareness of the company in line with the company's objectives, for instance, to raise the stock price in the share market, to boot up the sales, and to encourage more investment. Based on this finding, a model as described in Graph 2 is proposed to hypothesise the relationship between Corporate Image and Corporate Identity. In this study, some implications and some prescriptive recommendations are made about how the companies can enhance their projected image and the corporate identity. Corporate culture Corporate image 1997 Thesis http://psasir.upm.edu.my/id/eprint/82915/ http://psasir.upm.edu.my/id/eprint/82915/1/t%20FEP%201997%201%20%281900118369%29.pdf text en public masters Universiti Putra Malaysia Corporate culture Corporate image English
institution	Universiti Putra Malaysia
collection	PSAS Institutional Repository
language	English English
topic	Corporate culture Corporate image
spellingShingle	Corporate culture Corporate image Teo, Meng Meng Corporate image and corporate identity strategy in Malaysia
description	The main aim of this study is to study the Corporate Image and Corporate Identity Strategy in Malaysia. A survey was conducted amongst personal investors, corporate executives, directors, senior managers, bankers and institutional professionals from various companies. The data was collected by personal interviews with thirty respondents. The findings indicated that corporate image and corporate identity both are vital for success of a company. The test results also shown that visual identity was directly influenced by public perception, it was a dependent variable to the visual identity. Furthermore, the visual identity was indirectly influenced by the media, which means that the media was an independent variable. Lastly, the findings shown that the effectiveness of a Corporate Image and Corporate Identity can help to increase awareness of the company in line with the company's objectives, for instance, to raise the stock price in the share market, to boot up the sales, and to encourage more investment. Based on this finding, a model as described in Graph 2 is proposed to hypothesise the relationship between Corporate Image and Corporate Identity. In this study, some implications and some prescriptive recommendations are made about how the companies can enhance their projected image and the corporate identity.
format	Thesis
qualification_level	Master's degree
author	Teo, Meng Meng
author_facet	Teo, Meng Meng
author_sort	Teo, Meng Meng
title	Corporate image and corporate identity strategy in Malaysia
title_short	Corporate image and corporate identity strategy in Malaysia
title_full	Corporate image and corporate identity strategy in Malaysia
title_fullStr	Corporate image and corporate identity strategy in Malaysia
title_full_unstemmed	Corporate image and corporate identity strategy in Malaysia
title_sort	corporate image and corporate identity strategy in malaysia
granting_institution	Universiti Putra Malaysia
publishDate	1997
url	http://psasir.upm.edu.my/id/eprint/82915/1/t%20FEP%201997%201%20%281900118369%29.pdf
_version_	1747813329084088320

Corporate image and corporate identity strategy in Malaysia

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