Corporate image and corporate identity strategy in Malaysia

Corporate image and corporate identity strategy in Malaysia

The main aim of this study is to study the Corporate Image and Corporate Identity Strategy in Malaysia. A survey was conducted amongst personal investors, corporate executives, directors, senior managers, bankers and institutional professionals from various companies. The data was collected by perso...

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书目详细资料
主要作者:	Teo, Meng Meng
格式:	Thesis
语言:	English English
出版:	1997
主题:	Corporate culture Corporate image
在线阅读:	http://psasir.upm.edu.my/id/eprint/82915/1/t%20FEP%201997%201%20%281900118369%29.pdf
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