Rational-irrational dialectic in the theory of planned behavior in cosmetic use in Malaysia
The Theory of planned behaviour (TPB) is a model that is based largely on cognition i.e., logical cognition (Ajzen & Fishbein ,1980). As a result, the rational component in TPB predominates in influencing the dependent variable that is intention; meaning that, TPB largely ignores the role of irr...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/83081/1/FEP%202019%206%20ir.pdf |
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