Moderating role of quality governance between green marketing strategies and organizational performance in Malaysia
The main purpose of this study is to investigate the impact of green marketing strategies on organizational performance. This research empirically examines the green marketing strategies practices by the ISO 14001 Environmental Management System certified firms in Malaysia. This research addresse...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/84631/1/GSM%202019%2025%20IR.pdf |
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