Colour design preference framework for attracting Middle Eastern tourists to hotel lobbies in Malaysia
Malaysia faced an average drop of 5.2% tourists from Middle Eastern countries during the period 2014-18, which in turn affected the annual income of RM84.14 billion. In this regard, the present research aims at documenting the colour design principles in hotel lobbies of Malaysia. Further, it als...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/89989/1/FRSB%202020%209%20ir.pdf |
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