Influence of negative electronic word-of-mouth on consumer's intention to switch mobile service provider in Malaysia

Consumer decisions are increasingly influenced by word-of-mouth of friends, family and other consumers. With the advent of Web 2.0, much of the word-of-mouth is online and 65% consumers learn about products or services of interest online and a whopping 50% use social media to air their grouses or co...

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Bibliographic Details
Main Author: Nadarajan, Geetha
Format: Thesis
Published: 2018
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